Insights

Thoughts on
web & business

Practical advice on web design, SEO, and growing your business online — no jargon, no fluff.

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SEO

The 5 SEO basics every small business site needs in 2026

You don't need to be an SEO expert to rank well locally. These five fundamentals will cover 80% of what matters for most small businesses.

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Web Design

Templates vs custom build — which is right for your business?

Both have their place. Here's an honest breakdown of when a template is perfectly fine, and when it's actually costing you money.

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Business

How to write a brief for your web designer (that actually helps)

The quality of the brief is the single biggest predictor of a successful project. Here's exactly what to include — and what to leave out.

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Tips & Tools

The tools I use on every single project (and why)

From design to deployment, here's my actual toolkit — no sponsored recommendations, just the stuff that genuinely makes the work better.

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SEO

Google Business Profile — your most underrated local SEO asset

Most local businesses set it up and forget it. Here's how to actually use it to get more calls, directions, and website clicks from Google.

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Web Design

What makes a landing page actually convert in 2026

I've built dozens of landing pages. Here are the patterns that consistently produce results — and the common mistakes that silently kill conversions.

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